iFit began in 2012 as a Facebook fan page and has evolved into a paid fitness site serving 500,000 members, including more than 20,000 in Malaysia. The platform combines exercise and weight-loss content with an e-commerce operation that recorded $2 million in sales last year and is targeting $3.5 million in 2014 revenue. Beyond its core web community, iFit sells branded home fitness equipment and energy snacks aimed at women, and it plans to launch wearable tech products through partnerships. Future expansion will emphasize a "multi-screen" experience spanning mobile apps, audio books, magazines, and fitness TV shows, alongside gamification features that let users compete. The company intends to open a Malaysian office and later pursue Chinese-speaking users in Indonesia as part of its goal to become Asia’s leading fitness community. Founders Alice Chen and Ming-Yuan Xie are also developing additional branded products with fitness companies. The startup ultimately aspires to reach two million registered members while continuing to broaden its product lineup and geographic footprint.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2014