Sino Strategy Group
Suite 1903 & 1905, 19/F, Skyline Tower, 39 Wang Kwong Road, Kowloon Bay, Kowloon, Hong Kong
Overview
Sino Strategy Group is a venture capital and private equity investment firm. The company works closely with portfolio companies to help them grow organically and through acquisitions, while also pursuing synergistic cooperation among them and increasing shareholder value through the promotion of strong corporate governance and best management practices.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Investment portfolio
- iFit
Participated · Series A · Dec 2014
iFit began in 2012 as a Facebook fan page and has evolved into a paid fitness site serving 500,000 members, including more than 20,000 in Malaysia. The platform combines exercise and weight-loss content with an e-commerce operation that recorded $2 million in sales last year and is targeting $3.5 million in 2014 revenue. Beyond its core web community, iFit sells branded home fitness equipment and energy snacks aimed at women, and it plans to launch wearable tech products through partnerships. Future expansion will emphasize a "multi-screen" experience spanning mobile apps, audio books, magazines, and fitness TV shows, alongside gamification features that let users compete. The company intends to open a Malaysian office and later pursue Chinese-speaking users in Indonesia as part of its goal to become Asia’s leading fitness community. Founders Alice Chen and Ming-Yuan Xie are also developing additional branded products with fitness companies. The startup ultimately aspires to reach two million registered members while continuing to broaden its product lineup and geographic footprint.
Team
No current team members are available.