Immersv operates a mobile 360 VR ad network that currently focuses on pre-roll and interstitial video ads while exploring ways to embed immersive experiences into regular web pages. The company reports early campaign performance with click-through rates around 5% and view-throughs near 85% across its first several 360 campaigns. CEO Mihir Shah, who previously led Flyby Media (acquired by Apple), says Immersv plans to extend immersive advertising to VR, AR, and existing mobile platforms. The startup plans a mobile AR-optimized product coming in Q4 to take advantage of platforms like Apple’s ARKit. Immersv intends to use the new funding to expand into markets like Asia and to double its team from 15 to scale product offerings. The company positions immersive formats as an alternative to commoditized mobile video advertising.

Total raised

$11M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2017