Impartner builds a partner relationship management (PRM) and through-channel marketing automation (TCMA) platform that helps companies manage indirect channels, drive partner-sourced demand, and accelerate revenue through resellers. The platform offers a full set of tools within a single pane to amplify partner performance and drive channel growth. The company announced a $35 million growth capital financing from CIBC Innovation Banking and plans to use the proceeds to increase investments across sales & marketing, go-to-market strategy, and research & development to accelerate growth. Impartner positions itself as a leading provider in partner ecosystem management and describes strong recent growth momentum. The company has received industry recognition, including a 2022 BIG Innovation Award for Impartner PX™, a Gold Stevie for partner experience, and G2 recognitions for partner management and mid-market recommendation. Impartner offers a SaaS-based Channel Management Platform with a flagship Partner Relationship Management (PRM) solution that can deploy partner portals in as few as 14 days. The company highlights its PRM as award-winning and reports more than 10 million partners signing into portals worldwide. Impartner has a cooperative agreement with Microsoft to co-sell and co-market Microsoft Dynamics 365 and Impartner PRM, and has completed a recent acquisition (its second in just over a year). The business plans to accelerate growth by increasing sales and marketing spend and acquiring complementary technologies. Leadership includes CEO Joe Wang, and the company is based in Utah's Silicon Slopes (Salt Lake City, UT). Impartner, formerly known as TreeHouse Interactive, is a Silicon Slopes, Utah-based provider of SaaS Partner Relationship Management (PRM) software. Led by CEO Joe Wang, the company’s flagship Impartner PRM solution enables companies to manage partner relationships and accelerate revenue and profitability through indirect sales channels. Customers include Conga, Illumina, Ingersoll Rand, Pivot3, Samsung and Splunk across technology, telecom and manufacturing verticals. Impartner closed a $15M funding round announced in July 2017. Emergence Capital made the investment. The company will use the funds for research and engineering to advance its PRM product and to expand sales and marketing resources. Impartner provides a SaaS-based Partner Relationship Management (PRM) solution that enables companies to manage partner relationships and accelerate growth through indirect sales channels. The company is led by CEO Joe Wang. Over the past 18 months Impartner has focused on bringing PRM functionality to main street corporations. It received $8M in growth capital financing to further accelerate its growth. Backers in the financing included ORIX Growth Capital and Silicon Valley Bank. Impartner intends to use the proceeds to increase sales and marketing expenditure to drive expansion. TreeHouse Interactive offers Reseller View, a SaaS-based partner relationship management (PRM) platform that delivers tools for vendor partner sales forces to sell, service and support products. The platform includes deal registration, lead distribution, branded partner portals, automated MDF/co-op management, partner onboarding, training and certification, contract management, CRM integrations and advanced document management. TreeHouse supports global partner networks for enterprises including Xerox, Rackspace, Sungard AS, SGI, Magento, National Instruments, CommVault and Quantum. The company is headquartered in Salt Lake City and sells its PRM solution to vendor partners and their reseller networks. Following the transaction, Kennet Partners and Joe Wang have taken a majority ownership stake, representing a material change in the company’s capital structure. Leadership changes announced with Joe Wang becoming chairman and CEO and the Flynn brothers remaining in senior engineering and sales roles suggest continuity in product and go-to-market execution.

Total raised

$95M

Funding rounds

5

Latest round

Equity

Latest activity

May 2022