InContext Solutions develops ShopperMX, a platform that creates virtual display models and analytics to help retailers evaluate in-store concepts. The company has historically relied on web-based VR but plans to shift toward headset-based, fully immersive virtual reality experiences. Its analytics features include heat maps and attention metrics to visualize how shoppers approach proposed displays. InContext says the funding will be used to aggressively develop its VR platform, lower costs, and improve speed and revenue for clients. The company was founded in 2009 and has been partnering with hardware and platform vendors to expand its VR capabilities. To date it has raised about $40 million. InContext Solutions provides a SaaS-based marquee shopper marketing platform, ShopperMX™, that enables manufacturers and retailers to collaborate online within a 3D virtual store simulation. The platform supports testing of store, aisle and category layouts, product packaging, in-store marketing and shopper flow to evaluate concept effectiveness. Its technology is used by global consumer packaged goods companies, chain restaurant companies, grocery retailers and mass, drug and value chain retailers in the United States. The company is led by CEO Mark Hardy and was founded in 2009. The recent financing will be used to expand InContext's virtual simulation and research presence worldwide. InContext Solutions is an award-winning Chicago-based technology and market research firm specializing in online 3-D environment simulations for virtual store research, collaborative store planning, and e-commerce. Its software delivers behavioral and attitudinal shopper insights and provides collaborative tools for product and store planning, environment design, and promotional decision-making. The company positions its offerings as a next-generation e-commerce platform that drives sales through life-like user experiences with 3-D audio-visual elements. InContext says it consistently secures clients among the largest consumer brands in the world. Leadership states the company intends to continue shaping the industry through new software offerings and engaging online shopping experiences. The firm recently completed a new equity financing round to support its growth plans.

Total raised

$29M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2016