InnerSense is an organic antimicrobial lingerie brand and the flagship label of Green Ideology, a manufacturer of organic cotton and bamboo fibre. Founded in 2014 by Neerja Lakhani and Abhishek Lodha, the brand offers a range of women's innerwear including bras, panties and nightwear positioned in the mid-premium segment at affordable prices. The founders combine textile manufacturing and design experience to prioritise comfort, fit and hygiene; products undergo multi-layered quality examinations. InnerSense sells through over 18 e-commerce platforms in India and four platforms outside India, signaling market acceptance. Initially bootstrapped, the company has also taken debt financing of Rs 50 lakh from YES Bank with support from the CrAdLE incubator. The recent equity investment is intended to act as a catalyst for the company’s growth plans and to help scale distribution.

Total raised

$0M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2018