Innerscope Research is a Boston-based company that uses neuroscience-informed biometrics to deliver audience and consumer insights. Founded in 2006 by Harvard and MIT scientists, it provides Fortune 100 advertisers and media companies with insights by measuring and analyzing unconscious emotional responses to media and marketing stimuli. Through its Biometric Monitoring System™, the company leverages biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. Led by CEO and Chief Scientist Officer Dr. Carl Marci, Innerscope is adding to its R&D and operations staff. The company closed a $2m tranche in a $9.4m Series A financing round, with investors undisclosed. It intends to use the funds to develop a new scalable platform to improve geographic representation and to accelerate expansion in the U.S. and abroad.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2011