Innit builds a Connected Food platform that powers smart kitchen appliances by identifying and measuring food, recommending recipes based on inventory, and executing expert cooking techniques through connected devices. The company combines personalized culinary and nutritional science with information technology via a team of chefs, nutritionists and engineers to simplify selecting, storing, preparing and cooking food. Innit unveiled its Connected Food platform in May and has announced partnerships with Good Housekeeping, Pirch and Whirlpool Corporation, including integration for Jenn‑Air WiFi connected wall ovens. The company is running live demos and cooking classes on Jenn‑Air products at the Pirch showroom in SoHo and plans to expand joint offerings to other Pirch locations nationwide. Innit said the new $18 million financing from founders and strategic investors brings total funding to $43 million and will be used to accelerate growth and further establish its leadership in the emerging smart kitchen market. The company is based in Redwood City, Calif., and was founded in 2013 by senior executives from the food and technology sectors. Innit offers a cloud-based platform that unlocks and listens to information within food using culinary and nutritional science combined with technology. The platform connects food information to appliances, devices and users to improve how people select, prepare and cook food. Innit intends to enable the connected kitchen ecosystem by working with industry partners to digitize food and integrate with smart appliances, sensors and machine learning. The company positions itself to leverage advances in sensors, smart appliances, machine learning and on-demand delivery models to transform the food and beverage market. Innit launched at the Smart Kitchen Summit and is based in Silicon Valley/Redwood City, Calif., bringing together executives with deep experience in food and technology. The company announced initial funding of over $25 million from founders and strategic investors to support its launch and early operations.

Total raised

$43M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2016