Innometrics provides Profile Cloud, a SaaS-based real-time customer profile platform that offers a complete view of the customer and enables real-time action through existing marketing and customer-facing applications. Led by CEO Mattias Ward, the company is based in Stockholm, Sweden and London, UK. Innometrics raised $5m in a Series A funding round. The company intends to use the funds to invest in sales and marketing and to continue enhancing Profile Cloud. Its platform is positioned to integrate with existing marketing and customer-facing applications to enable immediate, data-driven actions.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

May 2014