Innovation Department is a startup studio that builds a portfolio of direct-to-consumer brands, using shared teams and tools to launch and scale wholly owned products. Its first live brand, WellPath, offers customized nutritional supplements; a pet wellness brand called Finn is scheduled to launch next month. The studio leverages internal products such as DojoMojo, a barter-based audience platform, and Valyrian Media, a set of lifestyle newsletters with a combined 600,000 subscribers, to reduce customer-acquisition costs and test demand pre-launch. Operationally, the company assigns dedicated growth and operations staff to each brand while sharing engineering, design, finance, legal and HR resources across the portfolio. WellPath saw revenue increase 400% year-over-year and the founders emphasize cash-flow focus and managing toward profitability rather than aggressive capital-driven growth. The team plans another brand launch next year and intends to gradually increase the pace of new brand rollouts.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2020