Innovid provides a technology platform for creating, delivering and measuring addressable and interactive video ads across mobile, desktop, connected TVs, streaming devices and social platforms. The company serves large global brands including L’Oreal, Toyota, Bank of America, GlaxoSmithKline and Campbell’s. Innovid reaches more than 75 million households and integrates with a broad footprint of connected and streaming devices, including Roku, Amazon Fire, Apple TV and Samsung TV. In partnership with publishers, it has led creation of consumer choice‑based engagement ads and live Internet TV campaigns. The company recently launched OTT COMPOSER, a self‑service authoring tool to create and publish connected TV ad experiences. It has offices in New York, Chicago, San Francisco, Los Angeles, London, Tel Aviv, Sydney and Singapore and plans to use new funding to advance its end‑to‑end CTV platform and expand its global presence. Innovid offers a software-as-a-service platform for creating, targeting and measuring video advertising across connected TV, desktop, mobile and gaming consoles. The company emphasizes "media neutrality," foregoing ad-buying to focus solely on technology and avoid viewability and fraud conflicts. It works with more than 220 advertisers, including Best Buy, Procter & Gamble and Walmart, and has more than 200 employees across eight global offices. Innovid has expanded support for Internet-connected TVs and recently rolled out interactive video ads with Roku. Financially, the company announced a $27.5M funding round that combines equity with $12.5M in debt. Innovid says it will use the new funding to expand across-the-board. Innovid provides technology that lets advertisers create, target, and measure video ad campaigns across TV and digital platforms. The company develops interactive ad formats and has integrations with devices such as Roku's Internet TV. Innovid has partnered with Cisco on technology to pull keywords from TV shows so cable companies can target ads to smartphone and tablet apps. CEO Zvika Netter emphasizes a focus on technology rather than owning media, describing the company as media-agnostic. Netter pointed to the broader convergence of television and digital video (and factors like Google Fiber and an expected Apple web TV service) as drivers for the business. Innovid has raised $10M in new funding, bringing its total raised to $37.6M. Innovid builds technology to create and deliver interactive video ads across a wide range of devices and screens. The company enables brands and agencies to build immersive, addressable ad experiences and is working to make those ads available on connected TVs, game consoles, tablets, and other devices. Innovid has partnered with Flingo to run interactive elements alongside traditional TV spots, enabling features like cast and crew info, coupon redemption, or purchases from the TV. Its platform has served ads for customers including Toyota, Nissan, Chrysler, Sony Pictures, Paramount, GSK, eBay, T-Mobile, EA, and Best Buy. The business has seen rapid top-line growth, with revenue up 450% year-over-year. To accelerate making its technology available on as many devices as possible, Innovid raised additional funding to expand its cross-platform capabilities. Innovid develops interactive pre-roll advertising (iRoll) and a Dynamo ad server and analytics platform that serve brands and publishers. iRoll converts existing pre-roll ads into interactive units that encourage clicks and mouse gestures, while Dynamo provides video serving and deeper analytics. The company reports iRoll CTRs of 5 percent and says it is growing 100 percent each quarter. Its platform is integrated across hundreds of video publishers and every major video ad network, with publisher partnerships including NBC, MTV, Fox, and Tremor Media. Brand clients include Kraft, Buick, Hyundai, Disney Pictures, and Sony. The company plans to use new funds for product development and international expansion, including opening a London office later this year.

Total raised

$95M

Funding rounds

8

Latest round

Equity

Latest activity

Jan 2019