inRiver provides a SaaS-based product information management (PIM) solution that integrates with other technologies to enable customers to sell more products online. The platform targets branded manufacturers, industrial manufacturers, and retailers, helping them deliver better customer experiences across any channel or marketplace. Led by CEO Thomas Zanzinger, the company operates from Malmö and also has offices in Chicago and Amsterdam. inRiver focuses on continued product development and integration within the ecosystem. The company plans to use recent funding to meet customer demand and to support further global expansion. inRiver develops Product Information Management (PIM) software that collects and customizes sales materials — videos, text, and images — and presents product information uniformly across sales channels. Its platform is used by customers including Volvo, L'Oreal, Converse, and Fujifilm. The company is Malmö-based and currently employs 88 people. Management said the company has a product that delivers, strong market potential, and good financial results. The recently raised funds will primarily be used to strengthen the company's research and development unit. The financing package included contributions from existing investors and a loan component from an EIB fund. inRiver offers an enterprise Product Information Management (PIM) platform available as SaaS that helps multi-channel commerce professionals build, maintain and distribute product content and storytelling across channels. The company emphasizes fast implementation and ease of use to support B2B and B2C e-commerce, digital marketing and customer experience workflows. Customers named in the coverage include Office Depot, BMW, Volvo and Fujifilm. inRiver reports having grown more than 70% a year for the past four years. The firm was founded in 2007 and operates from headquarters in Sweden with offices across Europe and the US; its North American operations have been run from Chicago since 2014. Future plans cited include continued product development, expanded marketing support, increased hiring and accelerated global growth to strengthen its position as a category leader in PIM.

Total raised

$54M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2020