InsideSales builds a sales-focused AI platform called Neuralytics, described as a predictive and prescriptive self-learning engine that advises salespeople when and how to contact prospects to increase sales. The product combines predictive analytics with prescriptive guidance to prioritize outreach and improve sales outcomes. The company raised a $50 million round in the reported financing, bringing total capital raised to over $250 million, and the CEO said the round was flat or nominally up from prior rounds. During a March 2015 announcement the company’s value was described as “north of $1 billion.” InsideSales is deepening a strategic partnership with Microsoft to gain access to product, go-to-market and partner teams, and is leveraging an investment from the Irish Strategic Investment Fund to gain entree into Europe, tap Irish academic data-science talent, and build a presence there. CEO Dave Elkington said he is not focused on an immediate acquisition or IPO but wants to ensure employees and investors are ultimately rewarded. InsideSales.com provides predictive analytics for sales teams through its Neuralytics big-data sales platform, which analyzes more than 14 billion sales interactions to produce predictive and prescriptive suggestions. The platform identifies the best leads and offers actionable guidance including how and when to contact prospects and which words to use to close deals. The company has sustained very strong revenue growth, doubled headcount to 600, and grown its customer base to more than 2,000 companies including ADP, Sprint, Fidelity, Microsoft, Groupon and Marketo. Founded in Utah in 2004, InsideSales has raised just over $200 million to date and is valued "north of $1 billion" per CEO Dave Elkington. Management plans to use new capital to expand support for the Salesforce and Microsoft platforms, serve larger enterprise customers, fuel international expansion and potentially pursue strategic acquisitions. The company also intends to add another 300–400 staff this year to scale operations and deepen its enterprise focus. InsideSales.com offers SaaS products—notably PowerDialer and mCall—that integrate with Salesforce to provide sales communications, gamification, predictive analytics and visualization. The company positions itself between marketing automation and CRM vendors to act as a sales acceleration platform. InsideSales reported 107% growth in the prior year and about 1,000 customers, including Fidelity, Microsoft, Groupon, McGraw-Hill and Marketo. Leadership says the new capital will fund product expansion, moves into new markets and possible acquisitions in the sales-acceleration space. The company is founded and headquartered in Provo, Utah. To date InsideSales has raised $143 million in total funding. InsideSales.com builds a predictive-analytics platform that tells inside-sales reps who to contact, when to contact them, and how to tailor messages. The company serves small and medium-sized businesses and earlier executive comments said customers increased from about 600 to 900 in August, though the company would not disclose a current total. Previously self-funded, InsideSales.com has 177 employees and anticipates growing to 350–400 people in 2013. Its algorithms and machine-influenced approach are positioned to professionalize inside sales and change traditional enterprise sales techniques. The article frames InsideSales.com as part of a growing group of enterprise SaaS companies that appear bound for significant exits such as IPOs or acquisitions. InsideSales.com builds big-data predictive analytics and sales force automation (SFO) technology that tells inside sales professionals who to contact, when to contact them, and how to tailor messages. The company plans to use the new funding to grow its SFO product and analytics capabilities. Before taking this round it was profitable and had not previously taken outside investment. InsideSales serves small and medium-sized businesses and has recently begun expanding into the enterprise market, winning customers such as Dell and ADP. The company has grown headcount from 65 to 140 employees and expanded its customer base from 600 to 900. InsideSales.com is based in Provo, Utah.

Total raised

$249M

Funding rounds

5

Latest round

Equity

Latest activity

Jan 2017