Insightera provides a learning B2B personalization and targeting solution that leverages machine-learning to help marketers personalize onsite experience based on digital body language and customer journey. Its software integrates with any CMS and requires no IT. The company is led by CEO and co-founder Mickey Alon. Insightera is headquartered in San Mateo, California. The company recently raised $6.5M in venture capital funding, which impacts its current financial position. No operating metrics or revenue figures were disclosed in the article. Insightera develops a cloud-based, real-time inbound marketing SaaS that segments visitors and adapts content to prospects’ intent using proprietary big-data analytics. The platform auto-engages inbound B2B prospects to boost online conversion rates and generate more qualified leads. Since launch the SaaS solution has been adopted by dozens of global organizations, including Nice Systems, Magic Software, Commtouch and Radvision, which reported immediate increases in ROMI. The product is designed to complement existing marketing solutions without complicated integration, delivering quick time-to-value. Founders Mickey Alon (CEO) and Mike Telem (VP business development) launched the company in 2010 and position it to capitalize on growing online marketing data from social and cloud sources.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2013