InsightOne builds marketing analytics software for small- and medium-sized businesses. The company offers two products: a marketing analytics tool that crunches social, mobile, unstructured, and structured data to measure marketing effectiveness, and a targeting tool that helps businesses select messages and delivery channels (email, mobile ad, or website ad). It claims to provide real-time insights so businesses can make decisions quickly. The product was modeled after systems used at large tech companies, and the founders come from Yahoo’s consumer data and analytics division. InsightOne competes with GoodData’s Extact Target tool, which uses Google Analytics to track online ads and email campaigns. The company was founded in 2010 and is based in Santa Clara, Calif. It has raised a $4.3 million first round to support growth and product development.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2012