Insightpool provides a predictive SaaS-based word-of-mouth marketing platform that generates insights from social media data to enable targeted marketing and advertising campaigns. Launched in 2013 by CEO Devon Wijesinghe, the company is based in Atlanta, GA. Its platform is used by Global 2000 brands to inform targeted marketing and advertising. Customers include NBC Universal, DocuSign, Kenmore, Craftsman, Orbitz, Coca-Cola, Famous Footwear, Cox Communications, UPS, IHG and the Atlanta Hawks. Insightpool intends to use recent financing for product development and to recruit staff in Atlanta, New York and San Francisco. The company recently completed a debt financing to support those plans. Insightpool provides a platform that identifies not just influencers but the specific online audiences most likely to take desired actions and recommends the right message at the right time. The company says its algorithm analyzes about 60 variables to classify potential audiences into actionable categories. Customers can launch social campaigns directly from Insightpool or integrate the technology into existing social media management systems. Customers named in the article include Coca‑Cola, Cox Communications, Time Warner, General Mills, DocuSign, and Demandbase. Insightpool cited a DocuSign campaign that produced a 7x increase in engagement with the target audience and more than 500 additional webinar attendees. The company raised a $4 million Series A and plans to use the funds to build a mobile app and a version 2.0 of the platform, which could expand its role in advertising. Insightpool is an Atlanta, GA-based social media software company that provides platforms to help large brands target influencers, prospects and customers. Its platform combines interest graph analysis and proprietary algorithms to yield rich data profiles that help brands proactively engage with the right people through the right social impressions at the right time. Led by CEO Devon Wijesinghe, the company raised a new funding round of undisclosed amount. Backers included existing angel investor Steve Chamberlain and new strategic investor Tim Trankina, CEO of Lender Direct Network. The company intends to use the funds to further accelerate growth, make additional hires in technical, business development and operations roles, develop the proprietary Interest Graph Analysis, and further expand the technical architecture.

Total raised

$7M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Jan 2016