Insomnia Cookies is a late-night bakery brand known for warm cookies and ice cream sold in-store, via local delivery, and nationwide shipping. The company operates an omni-channel model and has built a cult-like customer following since its founding in 2003. Insomnia runs nearly 350 locations across the U.S., Canada, and the U.K., and reports double-digit annual revenue growth alongside robust profit expansion. Management credits organic growth, new bakery openings, and a world-class logistics and distribution platform for its performance. Backing from Verlinvest and Mistral Equity Partners is intended to support ambitious expansion plans to reach 1,800 bakeries globally over the next decade. The company has also strengthened its executive team with new hires for CFO (Brent Chu), CMO (Katie Seawell), and Chief People Officer (Stephanie Boughner) to support scaling. Insomnia Cookies operates a late-night cookie delivery business that became popular on college campuses for warm, gooey cookies. The company was founded in a dorm room in 2003 by Seth Berkowitz and opened its first brick-and-mortar store in Syracuse three years later. It has grown to more than 155 locations, has experimented with food trucks, and operates an app to support orders. Insomnia serves both individual consumers and corporate customers and expanded to new markets such as Brooklyn and Austin in 2019. In 2018 Krispy Kreme Doughnut Corp. acquired a majority stake but allowed Insomnia to operate independently; some reports at the time valued the chain at about $500 million. The chain’s differentiation centers on late-night delivery to campus communities and convenience for after-hours customers.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2019