Instabug began in 2013 and offers SDKs that report crashes and monitor mobile app performance to help developers identify and fix issues proactively. The company expanded from bug and crash reporting into application performance monitoring to capture a broader set of mobile performance signals. Instabug claims its software sat on 2.7 billion mobile devices in 2021, processed 110 billion mobile sessions, and helped customers resolve 4.2 billion issues. It serves many enterprise customers, including DoorDash, Verizon, Qualtrics, Porsche, Gojek and Clubhouse, and says its enterprise customer count grew tenfold in 2021. The company has a standard SaaS annual-subscription model and saw ARR double in 2021; it was profitable at one time but is not currently, having reinvested in growth. Instabug has 190 employees with a predominantly Cairo-based engineering team and dual headquarters in Cairo and San Francisco. Instabug provides mobile developers with real-time insights throughout the app lifecycle, offering bug and feedback reporting, secure crash reporting, and in-app surveys. The product is designed to streamline communication between QA and developers, which the company says is especially relevant as teams work remotely. Since the COVID-19 outbreak the company reports a 45% increase in usage and notes that 28 of the top 100 App Store apps use Instabug. Revenue grew 120% in the last 12 months, the company has added dozens of enterprise customers, and says it has been nearly profitable for some time. Instabug retains most of its team in Egypt and previously participated in Flat6Labs Cairo and Y Combinator in 2016. Several competitors have been acquired (Crashlytics by Google, HockeyApp by Microsoft), highlighting consolidation in its market. Instabug builds a mobile SDK that lets users report bugs (originally by shaking their phones) while automatically attaching screenshots, device details and user steps to each report. The product consolidates bugs, feedback and crashes in one place and in February the company launched Instabug 3.0 to add in-app conversations so teams can communicate with users inside their apps. The SDK is integrated across about 12,000 apps, including 26 of the App Store’s top 100, and is present on nearly 300 million iOS and Android devices. Instabug’s SDK first emerged in 2013 and the company later went through Y Combinator’s Winter 2016 batch. The team remains largely based in Egypt while the company plans to grow a new San Francisco office and expand beyond simple bug reporting into a broader suite supporting mobile apps. Financially, the company previously raised $300K from angel investors in 2013 and has just closed a $1.7M Seed round led by Accel Partners. Instabug offers a background SDK for mobile apps that lets users report bugs by shaking their device, automatically attaching a screenshot and device details to a developer report. The tool captures contextual data such as device model, memory and storage usage, network/carrier and user location to help developers diagnose issues. The company worked with over 200 beta testers, including SNCF, and is launching a public beta. Instabug won first place in MIT’s Enterprise Forum for the Pan Arab region and has been actively promoting the product at startup competitions. The founders, Omar Gabr and Moataz Soliman, were preparing for the beta launch despite operational challenges like frequent power outages and visa issues that prevented travel. Financially, Instabug has raised $150,000 in seed funding from angel investors based in Egypt, with an initial $10,000 from accelerator Flat6Labs.

Total raised

$53M

Funding rounds

4

Latest round

Series B

Latest activity

May 2022