Instant Commerce is an Amsterdam-based frontend-as-a-service platform that offers a no-code headless front-end solution enabling e-commerce brands to build fast, highly functional storefronts without large developer teams. The platform uses APIs to integrate with systems including Shopify, Storyblok, and Algolia. Founded in 2022 by Coen and Sam van Hees and Doeke Leeuwis, the company has signed more than 30 major clients such as Bols, ID&T, Ekster, and Yaya and reports 85% month-on-month growth. Instant Commerce plans to use the new funding to accelerate product innovation, double headcount from 30 to 60, increase partnerships and integrations, enter new European markets, and prepare for US expansion. The founders previously built one of Europe’s top e-commerce agencies, giving the team direct experience with the benefits and challenges of headless commerce. Instant Commerce offers a no-code headless frontend platform that lets brands quickly assemble highly functional headless webshops without expensive development teams. The Amsterdam-based startup, founded in January of this year, integrates with platforms such as Shopify, Storyblok and Algolia. It already counts more than 30 customers including Bols, ID&T, Ekster and Yaya. The €2 million pre-seed will be used to double the team to some 40+ members, further develop the company’s technical offering, and build brand awareness. CEO Coen Van Hees positions the product as a cost-effective solution to rising storefront complexity and infrastructure costs. The team previously built a successful e-commerce agency, which the investors say informed the product roadmap.

Total raised

$7M

Funding rounds

2

Latest round

Seed

Latest activity

Sep 2022