Instart
450 Lambert Ave, Palo Alto, California, 94306, United States
Overview
Instart Logic offers a global, cloud-based, AI-driven digital experience platform that optimizes cloud, web and mobile application performance, image optimization, digital advertising recovery, and security (WAF, DDoS, bot management) along with a next-generation CDN. The platform is deployed across top-tier data centers, is protected by 80+ patents, and currently processes more than 10 billion transactions a day. Customers include hundreds of leading brands such as Neiman Marcus and Bonnier; Instart says clients typically see 5–8% higher online revenue and up to 30% faster mobile and website performance, while publishers can gain 3–15% higher ad revenue. Features include AI-driven application and device awareness, a Nanovisor JavaScript virtualization layer, unified management and open APIs, with 24x7x365 operations and no hardware or software installs required. Gartner placed the company in the "Visionary" quadrant of its Magic Quadrant. The company has raised a total of $140 million in equity funding and plans to use new capital to expand globally, extend its platform and build advertising-optimization initiatives to address ad blocking and grow its TAM beyond $10 billion. Instart Logic provides a cloud application-delivery platform that focuses on speeding up applications rather than serving static files like traditional CDNs. It accelerates performance by splitting applications into small chunks, sending critical pieces first so users can interact quickly, and optimizing image sizes, formats, and compression. The company counts customers such as Shutterstock (which is moving all of its web traffic to the service), Evite, and Nasty Gal. Instart plans to use new funding to hire, expand R&D, and grow its international footprint, beginning with Europe. The company announced several executive hires including a new CFO and VPs of product and technical operations. To date the company has raised a total of $95 million. Instart Logic is building a new approach to content delivery networks that algorithmically detects which parts of a website users are most likely to interact with and loads those parts first. The software concentrates on critical page elements while loading less-critical parts in the background, improving perceived load time especially on mobile networks. The company says its machine‑learning models get smarter over time and can show speed improvements for a site even before a sale. Instart Logic claims its customer base grew more than 500% over the past year and lists customers including One Kings Lane, Volcom, The Washington Post, Wine.com and Omni Hotels. The company raised new funding to continue reinventing CDNs and to expand its product deployment and ML capabilities. No revenue or valuation figures were disclosed in the article. Instart Logic offers a cloud-based, easy-to-deploy service that improves responsiveness and dramatically reduces load times for web and mobile applications. Its product is designed to address performance bottlenecks on congested mobile and Wi‑Fi networks and can be deployed in about 15 minutes. The company completed its beta in December 2012 and is currently in limited availability, with a general release planned later this year. Customers include a Fortune 500 company and paying clients across retail, travel and hospitality, enterprise SaaS, online gaming, and media. The founding team — Manav Mital, Hariharan Kolam and Raghu Venkat — came from the engineering group at Aster Data (acquired by Teradata in 2011), and early employees hail from Google, Facebook, Amazon, VMware, Citrix, Akamai, Adobe and Mozilla. Financially, the company has raised a $17M Series B and has $26M in total funding.
- Total raised
- $116M
- Funding rounds
- 4
- Latest round
- Series E
- Latest activity
- Nov 2017
Industries
- Advertising
- Artificial Intelligence (AI)
- Cloud Computing
- Cyber Security
- Digital Marketing
- Digital Media
- Internet
- Mobile
Recent funding
Series E
Nov 2017
$30M
Equity
May 2015
$43M
Series C
May 2014
$26M
Series B
Apr 2013
$17M
Team
No current team members are available.