InStep AI builds a conversational AI platform specifically for estate agents; its flagship product, Ella, is an omnichannel assistant that captures and qualifies enquiries, books valuations and viewings, and handles routine administrative tasks across voice, web chat, and messaging 24/7. The company was founded by Reid Cockrell and Patrick Littlemore and is based in London. Following the £900K pre-Seed raise led by Fuel Ventures, InStep plans to accelerate sales growth and execute a national rollout while expanding pilot programmes with agencies. It will also invest in further development of its automation capabilities. The article did not disclose revenue, user metrics, or valuation.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026