Insticator offers embeddable interactive widgets—quizzes, polls and similar elements—that publishers can create themselves or source from Insticator and place inside stories. The widgets are designed to boost engagement while serving as a visible but non‑intrusive ad unit, with customization so they look native to each site. Publishers using Insticator include Warner Bros., Ancestry.com and Tribune Media. The company monetizes the widgets by running ads within them. Insticator supports distribution within Facebook Instant Articles and is working to integrate with Google’s Accelerated Mobile Pages format. Founder and CEO Zack Dugow emphasizes the balance between engagement and ad visibility.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2017