Intechnica is a direct portfolio company of Mercia Asset Management. The article does not specify the company's core product or services. It has completed an £8.5 million funding round intended to accelerate growth in both the UK and US markets. Mercia Asset Management announced the follow-on and is identified as an investor in the round. The announcement is accompanied by an interview with Jeremy Gidlow. No additional financial metrics, investor names beyond Mercia, founding year, or precise company location are provided in the article. Intechnica operates Netacea, a cybersecurity division that protects companies from automated bot threats such as account takeover by using machine learning to prioritise genuine human traffic. The company also provides digital transformation services, technical due diligence for investors and corporate finance advisers, and a Data Science as a Service (DSaaS) offering. Clients include major retailers such as Hobbs, Ted Baker, Ao.com, Cath Kidston and Nisa. Intechnica intends to use the funds to grow Netacea in the UK, North America and other international markets and to expand its consultancy services. Founded in 2006 and based in Manchester, the business combines product-led bot protection with consultancy and data science capabilities. Intechnica develops the TrafficDefender product suite, a cloud-based software platform that manages human and automated (bot/crawler) website traffic to prevent overloads and unwanted activity. The company positions TrafficDefender for use across online retail, insurance, digital publishing, gaming and ticketing. Intechnica sells into high-profile customers including Ted Baker, ao.com, Pets at Home and Avis. Revenue has grown by over 150% during the last three years. The business plans to use the new capital to scale TrafficDefender, expand sales and marketing resources and accelerate overseas expansion to deploy the product to domestic and international customers. Intechnica, founded in 2006 by Jeremy Gidlow and Andy Still, offers TrafficDefender, a traffic and digital experience management platform. TrafficDefender helps businesses optimize both human and non-human website traffic, protect against automated threats, and manage spikes caused by promotions and sales. The company has continued to build a services business that works with clients to improve application performance and deliver technical advisory and transformation services. Intechnica employs 65 people and works with clients including Pets at Home, William Hill, and Avis. It raised £900k in funding to continue expanding operations and customer reach. The firm plans to focus on further development of TrafficDefender alongside growth of its services offering. Intechnica, founded in 2007 and based in Manchester, develops traffic management and performance-testing products for websites. Its core products include TrafficSpike, a performance testing tool, and TrafficDefender, which queues excess visitors so sites continue generating revenue. The company serves major UK customers including Marks & Spencer, ASOS, Unilever and Network Rail. Intechnica employs 53 staff. It has secured a six-figure investment to support product launch and international growth. The company intends to use the funds to launch its latest product and target the US market.

Total raised

$23M

Funding rounds

5

Latest round

Equity

Latest activity

Dec 2021