Interceptd, owned by App Samurai and led by CEO Emre Fadillioglu, provides an anti-fraud platform for mobile advertising that blends rules-based policies with AI-driven probabilistic alerts. The product analyzes distribution data — IP addresses, geographies, devices, and event timelines — to establish baselines, score publishers/networks, and flag deviations. Its real-time, on-the-fly traffic analysis aims to identify and block fraudulent activity before false clicks reach Google Play or the App Store. The company emphasizes a "belt and braces" approach, using a broad range of deterministic and probabilistic alerts to detect sophisticated attacks such as SDK spoofing and click injection. Interceptd positions itself as a flexible, continuously evolving defense that cross-references new behavioral parameters with existing alerts to keep pace with adaptable fraudsters. Financially, the company has just completed a Series A fundraise reported at $2.4 million.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2020