Interrodata is an AI-driven enterprise analytics firm focused on the consumer packaged goods industry. Its platform encodes deep industry expertise to produce personalised insights and relevant guidance for individual managers, aiming to replace dashboards, scorecards, and manual insight discovery. Founder David Boon, a former Procter & Gamble executive, created the company to address clients' limited human capacity to convert abundant data into helpful management guidance. Fuel Ventures' Mark Pearson highlighted the company's ability to deliver strong ROI through personalised, expert-encoded analytics. Interrodata recently raised £2.2 million in a seed round. The firm is based in Lancashire and is targeting enterprise clients within the CPG sector as it scales its solution.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2023