Intrinsic provides infrastructure and tooling for trust and safety teams to detect and act on abusive user- and AI-generated content. Its platform automates safety product integrations such as banning users and flagging content for review, and includes manual review and labeling tools for customers to fine-tune models on their own data. The company emphasizes explainability—letting customers query moderation decisions and receive reasoning—and positions this plus expanded tooling as a differentiator versus rivals like Spectrum Labs, Azure and Cinder. Customers include large, established enterprise accounts that sign contracts in the six-figure range on average. Intrinsic is currently a three-person team and plans to expand headcount while extending moderation capabilities beyond text and images to cover video and audio. The founders, Karine Mellata and Michael Lin, previously worked on fraud engineering and algorithmic risk at Apple.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2023