Invisible Media is a New York-based real-time mobile data, predictive decisioning and marketing automation platform. Its platform includes a mobile data cloud that aggregates customer and third-party data and integrates it with app activity and real-time signals from GPS, Wi-Fi and beacons. It offers real-time predictive decisioning with a patent-pending machine learning engine that infers user interests and future purchase intent. The company provides marketing automation with integrated location-aware messaging for SMS and push notifications as well as mobile advertising retargeting. Advanced analytics include audience, campaign and customer journey reporting to map customers and their paths to purchase. Led by Michael Della Penna (CEO), Shamim Naqvi (president/CTO) and Dmitry Kroshka (COO), Invisible Media received $1M in seed funding from SMS Marketing Services, a company backed by Kinderhook Industries. In conjunction with the funding, Dave Thornbury, CEO of SMS Marketing Services, will join Invisible Media’s board.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2015