Invisible Universe is a Los Angeles–based, internet-first animation studio led by CEO Tricia Biggio that creates original animated character IP and franchises for social media. The company operates a distributed animation studio model and partners with high-profile celebrities and influencers to develop and amplify characters. Its franchises include Qai Qai, Squeaky & Roy, Clydeo, Ember and others, with current partners such as Serena Williams, Jennifer Aniston, and the D’Amelio family. The studio plans to launch new animated IP across social media and web3, expand its footprint to new platforms, and further monetize its existing suite of franchises. Invisible Universe will debut its first web3 franchise, The R3al Metaverse, a community-driven NFT project that lets holders influence storytelling and potentially have their NFT characters animated in the series. Invisible Universe develops and debuts original animated character IP on social media in partnership with high-profile celebrities, influencers, and brands. Its core product is celebrity-backed animated characters—including Qai Qai, Squeaky & Roy, Kayda & Kai, and Crazynho—launched natively on platforms like TikTok and Instagram and produced using proprietary workflow optimization software and a global network of illustrators, 3D artists, and animators. The company says it produces content in-house at a fraction of traditional studio cost and iterates storylines in near real time based on fan feedback. Its first breakout character, Qai Qai, has over 3.2 million fans across social channels, has generated tens of thousands of doll sales, and is a best-selling 5-star toy on Amazon. Invisible Universe aims to create the "next 100-year animated franchise" and intends to extend franchises into books, toys, TV, and Web3, with new celebrity-backed characters planned (including a Jennifer Aniston collaboration launching this fall). Leadership includes founder John Brennan and CEO Tricia Biggio, and Katelin Holloway of Seven Seven Six recently joined the board. The company has raised $8 million to date and is positioning itself for partnerships with publishers, streamers, and ecommerce companies.

Total raised

$20M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2022