Invogue Shop designs and sells bodysuits, body shapers, mid-thigh shapers, and lingerie that prioritise comfort, fit, and body positivity for Indian women. Operating entirely online, the brand relies on digital advertising, social-media community building, and influencer campaigns—most recently a collaboration with Bollywood actor Malaika Arora—to drive awareness and sales. Founders Maadhav Saxena and Ragini Saxena emphasise innovative materials, inclusive sizing, and technology-enabled design to differentiate their products in the growing D2C fashion segment. The company has seen traction through repeat customers and heightened social engagement, positioning itself well within India’s expanding shapewear market. Proceeds from its latest funding will be channelled into product development, supply-chain expansion, marketing, and broader customer acquisition. Management is also exploring future initiatives such as offline retail experiments and additional fundraising to support scale.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2026