iPrice Group is a Southeast Asian price-comparison platform that aggregates offers from more than 7 billion products and 8 million sellers. It operates in seven countries: Malaysia, Singapore, Indonesia, Thailand, the Philippines, Vietnam, and Hong Kong, and positions itself as an online shopping companion. Core features include comparing products, prices, seller reputations, delivery conditions, aggregating seller vouchers, and app-based alerts such as its newly launched Price Watch service. Price Watch launched in Indonesia and is scheduled to roll out to Singapore, the Philippines, Malaysia, Vietnam, and Thailand in 2022. With new funding, iPrice plans to expand into the consumer lending market to help users find loans to fund purchases, citing a Google prediction that digital lending in Southeast Asia could reach $92 billion by 2025. The company already lists lending partners including Payku (Itochu's subsidiary in Indonesia), Home Credit, Julo, Cashalo, Smartpay, and ZIP, and says the additional capital will support deeper lending partnerships and product rollouts. iPrice Group is a Malaysia-based online shopping companion and e-commerce aggregator focused on Southeast Asia. The platform aggregates six billion offers from more than two million sellers, enabling users to compare products, prices, seller reputation, and delivery conditions in one place. iPrice's stated mission is to bring greater transparency, convenience, and trust to consumers in SEA to help them save money. The company has partnerships with Home Credit (Indonesia), Thairath (Thailand), GoRewards (Philippines), Boost (Malaysia), ViSenze (Singapore), and SmartPay (Vietnam). CEO Paul Brown-Kenyon said iPrice built a product to embed e-commerce into apps and platforms and aims to be a prime partner for leading platforms and super apps in the region. With the newly raised funds, iPrice plans to further refine its product and accelerate the rollout of partnerships while working towards a Series C funding round. iPrice Group operates a price-aggregation and comparison-shopping platform across Southeast Asia, pulling together listings and prices from numerous e-commerce sites. The platform claims to aggregate more than 1.5 billion products from over 1,500 e-commerce partners and says it is the leading product aggregator in Indonesia, Vietnam, Thailand, the Philippines, Singapore, Malaysia and Hong Kong. iPrice reports more than 20 million monthly visitors and about 5 million transactions made through its platforms in 2019. Its core iPrice unit accounted for roughly half of the company’s revenue and operated at a 30% EBITDA margin, a profitability level the company expects other businesses to reach in two to three years. iPrice partners with super apps such as Line and Home Credit to expand reach, and it began by collecting coupons before expanding into broader price aggregation. The company plans to use new funding to develop product-discovery features, including recommendations and professional product reviews. iPrice is an aggregation service that pulls e-commerce websites across Southeast Asia into a single destination, having pivoted from a coupon site to an aggregator. The company offers more than 500 million SKUs across Malaysia, Singapore, Indonesia, Philippines, Thailand, Vietnam, and Hong Kong. It reports over 50 million visitors since December 2016 and is targeting 150 million visitors in the current year. iPrice generates B2B revenue by working with media groups and brands — clients include Mediacorp in Singapore and Samsung in Indonesia — alongside driving consumer traffic to e-commerce partners. Electronics have been a particular driver of its traffic and listings. The company is headquartered in Kuala Lumpur and was founded in 2015. iPrice operates a meta-search e-commerce aggregation service that aggregates product discovery and price comparison across online retailers in Southeast Asia. The platform has built a cleaned, sorted database of retailer and buyer data that the company says is unique to the region. iPrice is Malaysia-based, active in seven countries and employs more than 100 staff, working with retail partners to drive visibility, traffic and sales. The company added price comparison functionality in September and plans to use its dataset to introduce additional features and affiliate revenue products for media companies and independent bloggers. CEO David Chmelar said the company began with product discovery, expanded after seeing traction, and now sees multiple potential uses for its dataset. On the financial side, iPrice closed a $4M Series A and the CEO said the funding gives potential to reach break even and profitability, though no timeframe was provided.

Total raised

$26M

Funding rounds

7

Latest round

Equity

Latest activity

Mar 2022