IQBAR produces vegan, plant-based protein bars formulated with six brain nutrients and 12g of plant protein per bar. The bars target cognitive and physical nutrition trends and are keto-, paleo-, vegan-, kosher-, GMO-, gluten-, dairy-, soy- and sugar-alcohol-free, with about 3g net carbs and less than 1–1g sugar. Launched in 2017 by Will Nitze after he sought a solution for brain fog and low energy, the product has earned “Amazon’s Choice” status and strong customer reviews. IQBAR is ranked 7th in a 1,500-brand nutrition bar set by Helio, and the company says both online and offline performance are poised to grow. The business emphasizes functional ingredients such as Lion’s Mane, MCTs, omega-3s, flavonoids, vitamin E and choline. The company raised funding to further fuel growth of its brain-and-body nutrition business.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2021