Iris Nova builds a next-generation consumer goods company that distributes a portfolio of non-alcoholic beverage brands through a proprietary SMS-based conversational commerce (cCommerce) platform. The platform enables frictionless direct-to-consumer transactions and shares technology, operational infrastructure and data across brands to support rapid product innovation based on consumer demand. Its first brand, DIRTY LEMON (launched 2015), has sold over 2 million bottles, processed 90% of orders via text message, doubled revenue year-over-year since inception and projected 250% growth in 2019. Iris Nova also operates The Drug Store, a Tribeca cocktail-bar concept used to test new beverage concepts, and plans to expand it to three additional locations in 2019. The company is developing two additional non-alcoholic beverage concepts slated for Q1 and Q3 2019, targeting four brands under the Iris Nova umbrella by the end of 2019. Iris Nova says its model allows concept-to-production cycles in about 30 days and prioritizes direct customer engagement and convenience via the cellphone screen.

Total raised

$15M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2018