IRIS.TV builds a video data platform that enables media companies to leverage machine learning and video data connectivity to build and monetize video businesses online. The platform provides video-level transparency by linking publishers' video data with third-party verification partners such as Oracle Data Cloud, Comscore, GumGum, ZEFR, Advanced Contextual, and Silverbullet. IRIS.TV offers API tools that enable video-level data targeting for Connected TV (CTV) and online video, emphasizing a privacy-first, neutral, and secure approach. The company intends to use its new funding to accelerate growth of its platform and expand its API tooling for CTV and online video targeting. IRIS.TV was founded in 2013 by CEO Field Garthwaite and COO Richie Hyden and is based in Los Angeles and New York City. IRIS.TV provides a cloud-based programmatic content delivery platform that enables publishers to personalize video programming at scale and in real time across all devices. The platform allows users to experience a TV-like linear stream that they can further personalize through a variety of interactive features. Its software is designed to increase consumption and simplify operations for web and mobile video distribution by matching content based on audience preferences and user interactions. IRIS.TV's clients include CBS, Tribune Publishing, The Hollywood Reporter and Billboard. The company is led by CEO Field Garthwaite and is Los Angeles, CA-based. IRIS.TV completed a $5.3M Series A funding round, representing its current reported capital raise. IRIS.TV provides publishers tools to make streaming video more personalized and keep viewers tuned in longer. Its core product uses a proprietary algorithm to extract and process video metadata and apply complex business rules, plus an adaptive stream management system that inserts and updates playlists based on user interactions. The technology is focused on stitching together short-form videos to create a lean-back experience and includes analytics on video performance, locality, and viewer demographics. The team shifted from a consumer product (Jukebox TV) to a B2B offering and includes executives with experience at ABC, Deluxe, Yahoo, Hulu, Disney, Universal, Rubicon Project, and Rand Corp. IRIS.TV has partnered with Brightcove, Kaltura, Unicorn Media, and Viddler and is gaining interest from major media companies, with planned integrations into a TV app and a mobile app soon. The company was founded officially in February and is based in Los Angeles. Financially, it has raised $1.7M in seed funding from angels in the media and finance worlds.

Total raised

$25M

Funding rounds

3

Latest round

Series B

Latest activity

Apr 2021