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The Venture Codex

Overview

Early-stage investment fund for media and marketing technology startups.

Founded

2008

Deals ยท 12mo

0

Stage focus

Series A
Series B

Geographic focus

United Kingdom
United States

Sector focus

Advertising
Business Development
Media and Entertainment
Venture Capital

Investment portfolio

16rounds
NAMEDATESIZE
tvScientific
Feb 2025Participated
$26 MSeries B
ID5
Apr 2024Participated
$20 MSeries B
tvScientific
Feb 2024Participated
$9 MOther Equity
Tracer
Aug 2023Led
$18 MSeries A
Sovrn
Jul 2022Participated
$36 MSeries C
Veritonic
Jun 2022Participated
$8 MSeries A
Tenovos
Jun 2021Led
$8 MSeries A
Instreamatic
Apr 2021Led
$6 MSeries A
Disruptel
Mar 2021Led
$1 MSeed
Tenovos
Jul 2020Led
$4 MSeries A
Tru Optik
Apr 2019Participated
$10 MOther Equity
Tru Optik
Oct 2015Led
$2 MOther Equity
tvScientific
Feb 2025Participated
$26 MSeries B
ID5
Apr 2024Participated
$20 MSeries B
tvScientific
Feb 2024Participated
$9 MOther Equity
Tracer
Aug 2023Led
$18 MSeries A
Sovrn
Jul 2022Participated
$36 MSeries C
Veritonic
Jun 2022Participated
$8 MSeries A
Tenovos
Jun 2021Led
$8 MSeries A
Instreamatic
Apr 2021Led
$6 MSeries A
Disruptel
Mar 2021Led
$1 MSeed
Tenovos
Jul 2020Led
$4 MSeries A
Tru Optik
Apr 2019Participated
$10 MOther Equity
Tru Optik
Oct 2015Led
$2 MOther Equity
16
Items
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Insights

Time horizon

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Deal Distribution

Progress Ventures: 16 funding rounds are recorded in the selected participation categories.All available history.
Progress Ventures: 16 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed10
Series A52
Series B03
Series C+01
Other Equity13

Monthly Deal Activity

Progress Ventures: 16 deals are recorded across 162 months.All available history.
Progress Ventures: 16 deals are recorded across 162 months. All available history
MonthDeals
May '131
Jun '130
Jul '130
Aug '130
Sep '130
Oct '130
Nov '130
Dec '130
Jan '140
Feb '140
Mar '140
Apr '140
May '140
Jun '141
Jul '141
Aug '140
Sep '140
Oct '140
Nov '140
Dec '140
Jan '150
Feb '150
Mar '150
Apr '150
May '150
Jun '151
Jul '150
Aug '150
Sep '150
Oct '151
Nov '150
Dec '150
Jan '160
Feb '160
Mar '160
Apr '160
May '160
Jun '160
Jul '160
Aug '160
Sep '160
Oct '160
Nov '160
Dec '160
Jan '170
Feb '170
Mar '170
Apr '170
May '170
Jun '170
Jul '170
Aug '170
Sep '170
Oct '170
Nov '170
Dec '170
Jan '180
Feb '180
Mar '180
Apr '180
May '180
Jun '180
Jul '180
Aug '180
Sep '180
Oct '180
Nov '180
Dec '180
Jan '190
Feb '190
Mar '190
Apr '191
May '190
Jun '190
Jul '190
Aug '190
Sep '190
Oct '190
Nov '190
Dec '190
Jan '200
Feb '200
Mar '200
Apr '200
May '200
Jun '200
Jul '201
Aug '200
Sep '200
Oct '200
Nov '200
Dec '200
Jan '210
Feb '210
Mar '211
Apr '211
May '210
Jun '211
Jul '210
Aug '210
Sep '210
Oct '210
Nov '210
Dec '210
Jan '220
Feb '220
Mar '220
Apr '220
May '220
Jun '221
Jul '221
Aug '220
Sep '220
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '231
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '241
Mar '240
Apr '241
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '251
Mar '250
Apr '250
May '250
Jun '250
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Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Progress Ventures: Marketing & Advertising is the largest displayed sector by deal count (14 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Progress Ventures: Marketing & Advertising is the largest displayed sector by deal count (14 deals). All available history
SectorDeals
Marketing & Advertising14
Media & Entertainment9
Networks, Cloud & Communication8
Data, Analytics & IT6
Enterprise Software5
Transportation & Logistics3
AI & Machine Learning2
Social & Community Platforms2
Fintech1
E-Commerce & Retail1

Deal Size Distribution

Progress Ventures: 16 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Progress Ventures: 16 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M5
$5M-$10M6
$10M-$25M3
$25M-$50M2
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Progress Ventures: United States has the largest recorded deal count among the displayed regions (15 deals).All available history.

Top 2 of 2 regions; European countries are grouped as Europe.

Progress Ventures: United States has the largest recorded deal count among the displayed regions (15 deals). All available history
RegionDeals
United States15
Europe1
Progress Ventures: 20 co-investors are shown, with Bertelsmann Digital Media Investments sharing 5 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Investment Strategy

Progress Ventures: Led accounts for 44% and participating for 56% of round participation.All available history.
Progress Ventures: Led accounts for 44% and participating for 56% of round participation. All available history
CategoryDeals (count)Share (%)
Led744%
Participating956%
Progress Ventures: Single-lead accounts for 71% and co-led for 29% of lead dynamics.All available history.
Progress Ventures: Single-lead accounts for 71% and co-led for 29% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead571%
Co-led229%

Team

Adriaan Zur Muhlen

Venture & Growth Company Investor, Strategy Advisor, and Alternative Asset Fund Manager

Chris Legg

General Partner

David Frogel

Executive In Residence

Nick Macshane

General Partner

Rick Gallagher

Senior Managing Director / Chief Operating Officer / Chief Financial Officer

Sam Thompson

Founding Partner