Led · Series A · May 2026

Olyzon builds an agentic decisioning layer for connected TV (CTV) advertising that uses AI agents to qualify the CTV universe, plan media across pipes, activate decisions into DSPs/SSPs and publisher ad servers, and normalize measurement into composite KPIs. Its platform is already deployed with major agencies and brands, including Publicis, WPP, OMD, Mastercard, Loewe, Audi, McDonald's, and DoorDash. The company emphasizes orchestration rather than replacement of existing DSPs and measurement partners, claiming its agents close the optimization loop across planning, activation, and measurement. Olyzon is headquartered in Paris and maintains offices in New York and London. The recent $10 million Series A led by S4S Ventures and participation from Eurazeo will fund U.S. expansion, the opening of a London office, product milestones, and global team growth. The company plans to share further product and partnership updates at Cannes Lions.

Participated · Series A · Aug 2025

Newton Research provides intelligent AI agents that perform marketing analytics at scale, reducing the cost and manual work required for sophisticated analysis. Its multi-agent systems cover audience analysis, planning and buying, campaign measurement, 360-degree audience analysis, multichannel campaign orchestration, incrementality testing, marketing mix modeling and attribution, and can be customized to real use cases. Agents are trained on real-world marketing scenarios, work with a company’s own data and an ecosystem of integrated data partners, and learn and improve over time. Built for brands, agencies, publishers, data companies and technology companies, Newton aims to empower marketing professionals to make data-driven decisions. The company, based in Boston, MA, announced an oversubscribed $9 million Series A to fund further development and expansion. The founding team—John Hoctor, Matthew Emans and Steven Bennett—has prior entrepreneurial exits and experience building media analytics businesses.

Participated · Series B · Feb 2025

tvScientific is a performance advertising platform for connected TV (CTV) that focuses on driving measurable outcomes for advertisers. Its core product is a patented suite of technologies around identity, outcome measurement, and ML/AI-driven TV outcome optimization. The company has been issued six patents to date and says it has helped hundreds of advertisers, including Foot Locker, Rare Beauty, EA, Scopely, Dream, Brightside, Earnin, Britbox, Gorjana, and Weight Watchers. The CTV market is growing rapidly by tens of billions of dollars compared to linear TV, and tvScientific aims to position CTV as a performance rival to search and social. With the new funding, tvScientific plans to scale its go-to-market teams and continue building its technology to make performance capabilities table stakes in CTV. The company raised $25.5 million in a Series B to support these plans and expand its customer base. Management targets a tenfold increase in customers within two years as part of its strategy to expand the Performance TV category. tvScientific is a Pasadena, CA–based performance advertising platform for connected TV that enables advertisers to buy and execute performance CTV campaigns with major inventory partners including Paramount+, Hulu, Discovery, ABC, CBS and NBC. The platform introduced the ability to buy CTV campaigns on a Cost-Per-Outcome basis, enabling advertisers to purchase media based on CPA, ROAS, sales and post-CTV campaign traffic rather than simple reach & frequency or MMM models. Customers include Experian, MoneyGram, Crocs, Groupon and Fender. Led by co-founder and CEO Jason Fairchild, the company raised $9.4M in convertible note financing in February 2024. Backers included S4S Ventures, BDMI, Progress Ventures, NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. The company intends to use the funds to expand operations and accelerate development and product efforts. tvScientific provides a performance advertising platform built for connected TV (CTV) that aims to make TV advertising accessible and measurable for brands and apps of all sizes. Its self-managed solution is custom-built for performance marketers, simplifying and automating TV buying and optimization. The platform leverages large-scale data to prove the actual value of TV advertising. The company plans to use new funding to grow its customer base and continue innovating the product. It also intends to hire across engineering, product, data science, marketing, sales and other departments to support expansion. tvScientific was founded by Bill Gross, Jason Fairchild, Kent Wakeford and David Koye and is based in Pasadena, CA. tvScientific launched a Connected TV buying, measurement, and attribution platform designed to make TV advertising accessible and measurable for businesses of all sizes. The self-serve platform combines fully optimized buying with comprehensive measurement and proprietary deterministic ID technology to match CTV ad exposure to site visitations and performance. It offers advanced audience targeting (over 15K unique customer segments), direct access to more than 90% of premium CTV publishers, and real-time optimization based on direct attribution. tvScientific connects buyers to hundreds of premium CTV inventory sellers and data providers across partners such as SpotX, Magnite, OpenX and Samsung and runs on devices including Samsung, Vizio, and Roku. The company positions itself to capture a portion of the $72 billion TV advertising market and cites 200 million CTV viewers in the U.S. as part of its market opportunity. tvScientific is an Idealab company co-founded by Bill Gross and Jason Fairchild and has raised $1.5 million in seed funding.

Participated · Equity · Oct 2024

Cambri is a Nordic-based technology company (founded in 2018) that provides an AI consumer insights and innovation platform used by household brands including Carlsberg, Coca-Cola and Nestle. Its proprietary AI engine predicts the likelihood of product success and delivers actionable insights to improve products before launch. Cambri's models are reported to be 2–3 times more accurate than traditional methods, enabling customers to regularly achieve over 80% prediction accuracy. The company cites 146% year-over-year ARR growth. Cambri says the new funding will be used to scale operations to meet strong demand within the market research industry. Its stated mission is to help consumer brands avoid launching products that do not meet consumers' true needs and enable iterative, test-and-learn innovation. Cambri provides a SaaS automated insights and concept-testing platform that helps large consumer brands rapidly validate, optimize and iterate early-phase product and service concepts. The company was established by senior market research experts Dr. Heli Holttinen and Dr. Outi Somervuori, who hold PhDs in customer-driven concept creation and behavior pricing respectively, and Dani Kamras, who has extensive experience in innovation and market research. Cambri serves an international client base from offices in Helsinki, Finland; Stockholm, Sweden; and Almelo, the Netherlands. The company raised €3.6M in a Series A round led by OpenOcean and Spintop Ventures. It intends to use the funds to continue to expand operations and its business reach. The platform targets faster early-phase testing workflows for consumer brands.

Participated · Series B · Apr 2024

ID5 provides a privacy-first identity infrastructure that enables addressable and measurable advertising while protecting user data. Its solutions enable user recognition across media properties and devices and have been adopted by thousands of publishers, advertisers and ad-tech platforms, including Havas Media, New York Post, M6 Publicité, Adobe Advertising platform, OpenX and Eyeota. The company says its identifier supports almost 50% of online advertising transactions, reflecting broad adoption in cookieless environments. Created in 2017, ID5 emphasizes transparent, scalable and GDPR-aware technology to help publishers monetize audiences and advertisers run effective, measurable campaigns. ID5 raised a $20 million Series B to expand its privacy-first advertising identity service and accelerate product innovation ahead of the anticipated end of cookies in 2024. The company plans to continue innovating and expanding its mission to support the entire advertising ecosystem across all channels.