NewRoad Capital Partners
5100 W JB Hunt Dr., Suite 1030, Rogers, Arkansas, 72758, United States
Overview
NewRoad Capital Partners is a growth equity capital firm based in Rogers, AR, that invests in proven and innovative technologies, products, and services that serve existing, unmet needs in the marketplace. NewRoad focuses on investing in and acquiring demand-driven businesses in the Retail and CPG and Business Services industries with an emphasis on Supply Chain and Logistics, Consumer Goods, Outdoor Goods, Healthcare Technology, Media and Retail Technology. It was founded in 2013 and headquartered in Rogers, Arkansas.
- Total investments
- 25
- Lead investments
- 18
- Investments · 12mo
- 5
- Active investors
- 11
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- Freehand
Participated · Series B · Jul 2026
Freehand builds autonomous AI agents that read contracts, negotiate rates, approve invoices, process payments and reconcile records directly inside enterprise systems using a Category Context Graph to combine structured data and unstructured documents. The company was founded in San Francisco in 2024 and has achieved full production deployments at large customers including Meta, Unilever, Johnson & Johnson, Pfizer, Dunkin’ and Cardinal Health. Early customer outcomes reported include recovering 5–10% of spend, completing workflows 5–7x faster, and reducing procure-to-pay cycles by more than 70%. Freehand positions its agents as decision-making and action-taking software rather than chat-based copilots. The company plans to use the $75 million raise to expand beyond invoice processing into direct materials and maintenance, repair and operations categories and to embed its agents deeper into enterprise supply chains. Investors in the round include Battery Ventures, NewRoad Capital Partners, PSP Growth and Nexus Venture Partners.
- Orderful
Participated · Series C · Jun 2026
Orderful builds AI-powered software to simplify EDI and other supply-chain data workflows, including a core platform called Mosaic that accelerates partner onboarding and auto-adjusts to retailer formatting changes. It also offers Pixel, a web console for exchanging EDI documents across multiple partners and converting natural language input into EDI, plus a tool that auto-generates retailer-compliant shipping labels. Orderful claims its tools have processed more than 6 billion EDI transactions and can reduce partner onboarding time by a factor of 10, lowering associated costs and penalties. Financially, the company has raised $35M in a Series C announced in this report, bringing total outside funding to $85M. With the new funding, Orderful plans to prioritize feature development to add monitoring and automation capabilities for retailers' supply chains.
- ReFiBuy
Led · Seed · May 2026
ReFiBuy develops infrastructure that transforms product catalogs so they can be evaluated, compared, and recommended by AI agents. The company describes its work as creating Agentic Commerce Optimization to bridge the gap between current retailer catalogs and agent-driven purchasing workflows. Its product aims to make product data machine-usable for discovery and purchase decisions on AI platforms. ReFiBuy announced an oversubscribed $13.6M Seed raise, providing its current financial runway. The company presented the funding as a response to most brands and retailers not being ready for agentic commerce and as a way to help them adapt.
- 4.screen
Participated · Series B · Mar 2026
Founded in 2020, 4screen has built what it calls the world’s first Driver Interaction Platform, seamlessly embedding branded content into in-car infotainment systems. Its suite includes Branded and Co-Branded Pins, Sponsored In-Car Search, context-aware Recommendations, and Detail Screens that surface promotions when drivers most need them (e.g., low fuel or battery). The technology now works across 16 automotive marques such as Mercedes-Benz, Audi, Volkswagen, Toyota, Hyundai, Kia and Stellantis, and is commercially live in 12 markets throughout Europe and the United States. Early case studies show strong engagement: Shell recorded an 82% jump in navigations to promoted stations and a 68% lift in sponsored search clicks. 4screen estimates its total addressable market for driver interactions will reach $110 billion by 2030. The company has secured more than $40 million in funding to date, backed by notable automotive and advertising executives. With fresh capital, management plans to accelerate U.S. expansion, deepen OEM partnerships, and enhance its data and product capabilities.
- Spangle AI
Led · Series A · Jan 2026
Spangle’s core product replaces static product and category pages with AI-generated, real-time experiences assembled by its proprietary ProductGPT model. The software evaluates signals such as referral source, search terms, clicks and historical behavior to surface products, recommendations and content that match each shopper’s immediate intent. Since emerging from stealth in March 2023, the company has landed nine enterprise customers—including Revolve, Alexander Wang and Steve Madden—whose combined online sales total roughly $3.8 billion. Traffic flowing through Spangle’s platform has grown about 57% month-over-month, and the startup said it quadrupled its annualized revenue in Q4 2023 (exact figures undisclosed). Retailers using the software report nearly a 50% lift in revenue per visit, double the return on ad spend and a 15% increase in average order value. Spangle currently operates with just six full-time employees, highlighting the efficiency gains made possible by modern AI tooling. Founded in 2024 by former Bolt CEO Maju Kuruvilla and ex-Amazon engineer Fei Wang, the company plans to invest new capital in R&D, expand its engineering ranks and build out a sales organization. Including the latest round, it has raised $21 million and is valued at $100 million.