Participated · Equity · Dec 2025

Founded in 2010 by sports scientist Dr. Brian Moore and consultant haematologist Andy Hodgson, Orreco combines machine-learning analytics with sports science to monitor athletes’ health, accelerate recovery, and extend careers. Its platform is used across top competitions, including the Premier League, NBA, NHL, WNBA, WSL, NWSL, PGA Tour, Liga MX, the Champions League, and Olympic sports. The company is expanding its capabilities through the acquisition of Australian computer-vision specialist Data Driven Sports Analytics (DDSA), adding advanced AI video analysis to its offering. Recent funding will finance global hiring, with 55 new roles planned—about 30 of them in Galway over the next two years. Orreco also participates in Comcast NBCUniversal SportsTech’s 2025 programme, which is expected to support further product scaling. The firm positions itself as a leader in AI-powered performance intelligence, endorsed by prominent investors and elite athletes. To date, Orreco has raised at least €4 million in external capital to support growth and technology development.

Participated · Convertible Note · Feb 2024

tvScientific is a performance advertising platform for connected TV (CTV) that focuses on driving measurable outcomes for advertisers. Its core product is a patented suite of technologies around identity, outcome measurement, and ML/AI-driven TV outcome optimization. The company has been issued six patents to date and says it has helped hundreds of advertisers, including Foot Locker, Rare Beauty, EA, Scopely, Dream, Brightside, Earnin, Britbox, Gorjana, and Weight Watchers. The CTV market is growing rapidly by tens of billions of dollars compared to linear TV, and tvScientific aims to position CTV as a performance rival to search and social. With the new funding, tvScientific plans to scale its go-to-market teams and continue building its technology to make performance capabilities table stakes in CTV. The company raised $25.5 million in a Series B to support these plans and expand its customer base. Management targets a tenfold increase in customers within two years as part of its strategy to expand the Performance TV category. tvScientific is a Pasadena, CA–based performance advertising platform for connected TV that enables advertisers to buy and execute performance CTV campaigns with major inventory partners including Paramount+, Hulu, Discovery, ABC, CBS and NBC. The platform introduced the ability to buy CTV campaigns on a Cost-Per-Outcome basis, enabling advertisers to purchase media based on CPA, ROAS, sales and post-CTV campaign traffic rather than simple reach & frequency or MMM models. Customers include Experian, MoneyGram, Crocs, Groupon and Fender. Led by co-founder and CEO Jason Fairchild, the company raised $9.4M in convertible note financing in February 2024. Backers included S4S Ventures, BDMI, Progress Ventures, NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. The company intends to use the funds to expand operations and accelerate development and product efforts. tvScientific provides a performance advertising platform built for connected TV (CTV) that aims to make TV advertising accessible and measurable for brands and apps of all sizes. Its self-managed solution is custom-built for performance marketers, simplifying and automating TV buying and optimization. The platform leverages large-scale data to prove the actual value of TV advertising. The company plans to use new funding to grow its customer base and continue innovating the product. It also intends to hire across engineering, product, data science, marketing, sales and other departments to support expansion. tvScientific was founded by Bill Gross, Jason Fairchild, Kent Wakeford and David Koye and is based in Pasadena, CA. tvScientific launched a Connected TV buying, measurement, and attribution platform designed to make TV advertising accessible and measurable for businesses of all sizes. The self-serve platform combines fully optimized buying with comprehensive measurement and proprietary deterministic ID technology to match CTV ad exposure to site visitations and performance. It offers advanced audience targeting (over 15K unique customer segments), direct access to more than 90% of premium CTV publishers, and real-time optimization based on direct attribution. tvScientific connects buyers to hundreds of premium CTV inventory sellers and data providers across partners such as SpotX, Magnite, OpenX and Samsung and runs on devices including Samsung, Vizio, and Roku. The company positions itself to capture a portion of the $72 billion TV advertising market and cites 200 million CTV viewers in the U.S. as part of its market opportunity. tvScientific is an Idealab company co-founded by Bill Gross and Jason Fairchild and has raised $1.5 million in seed funding.

Participated · Seed · Dec 2023

Imaginario AI provides an AI-powered platform and API that simplifies and accelerates processes related to multimedia content creation and understanding. The company processes video and audio content and says major studios and media companies—including Warner Bros. Discovery, Universal Pictures and Cineverse—have reported significant time savings using its solutions. Founded in 2021 by Jose Puga and Abdelhak Loukkal in Tunis, Imaginario AI has built technology aimed at media and content workflows. In December 2023 the company raised $1.0M in a pre-seed round led by 216 Capital. Additional participants included Blue Lake VC, Earthling Ventures, Comcast NBCUniversal, Techstars and a series of business angels. The funding will be used to support international expansion and to grow teams in the United States, Europe and the MENA region.

Participated · Equity · Sep 2023

BookSeats provides a travel planning platform focused on how fans plan and book event travel. The company creates a dynamic marketplace that brings together airlines, accommodation, and event ticket industries to offer fans freedom of choice and discounted rates across the full travel experience. Led by Founder and CEO Joseph DeMarinis, BookSeats offers BookSeats Experience, a custom fan travel technology for sports teams, leagues and music properties. The company intends to use the funds to enhance its technology, expand product offerings, grow its team, and continue development of BookSeats Experience. BookSeats is based in Toronto, Canada and raised CAD$1.4M in funding according to the article.

Participated · Series B · Jun 2023

Anzu provides an intrinsic in-game advertising solution that integrates advertising into cloud, PC, console, and mobile games and complex 3D environments. The company has expanded measurement capabilities for advertisers, connected with exclusive AAA games and premium content, and secured patents for its proprietary technology. Anzu recently hired Nerissa MacDonald as EVP Global Sales and plans to use new funding to build out its global leadership team. The company intends to grow its U.S. footprint by developing teams across the country and to remain independent and focused on improving advertising in games. Management and investors characterize in-game advertising as a rapidly growing market with multi-billion-dollar potential. Anzu is a Tel-Aviv, Israel–based in-game advertising platform led by co-founder and CEO Itamar Benedy. The platform integrates non-intrusive, real-world brand ads into gameplay to enable top-tier game developers to monetize users and allow Fortune 500 brands to reach gaming and esports audiences. The company recently launched an ad-verification solution that ensures ads are viewable and delivered in a brand-safe, fraud-free environment. Anzu raised $6.5M in Series A funding to support its growth. It plans to use the funds to expand market offerings specifically targeting Triple AAA game franchises on PC and consoles. The company also intends to strengthen its presence in European and North American markets by scaling business development efforts in those regions.