iRule provides an application that transforms mobile devices into a universal remote control, allowing users to control audio/video gear from a phone or tablet. The company was founded in 2009 by Itai Ben-Gal and Victor Nemirovsky and is based in Detroit, Michigan. Its app is available in the Apple App Store, Google Play, and Amazon’s appstore for Android, and is also sold through independent dealers worldwide. iRule has an estimated customer base of over 11,000 households. Financially, the company raised $100K in a Series B funding round from IncWell. iRule provides a cloud-based software solution paired with simple hardware that transforms iPads, iPhones, iPod touch and Android devices into customizable universal remotes. The system controls IR, RS-232 and Ethernet-enabled audio/video equipment and supports nearly all component combinations. A fully customizable interface lets users upload images, personalize menus, and simplify controls; the system is upgradeable to support new phones and tablets. The gateway hardware is sold through the company website and the app is available on Apple's App Store and Google Play. Founded in 2009 by Itai Ben-Gal and Victor Nemirovsky and based in downtown Detroit's M@dison Building, iRule has sold thousands of licenses and serves more than 10,000 households and businesses across over 50 countries. The company announced a second round of financing to help fuel growth and improve the iRule system for its worldwide users.

Total raised

$0M

Funding rounds

2

Latest round

Series B

Latest activity

Jul 2013