Italic operates a marketplace that connects consumers directly to the manufacturers who produce goods for top luxury brands, allowing customers to buy handbags, eyewear, leather jackets and bedding. Manufacturers remain anonymous on the platform and assume upfront production risk while receiving a larger share of the upside; Italic charges a commission that varies by product (unspecified). The company emphasizes affordability, pricing most handbags under $300, prescription eyewear under $100, leather jackets around $425 and bedding between $80 and $120. Italic is using a membership model to control demand and solicit feedback—initial members get a year free and the plan will eventually cost $120 annually. The company launched its marketplace after collecting more than 100,000 signups. Founder and CEO Jeremy Cai, who previously co-founded OnboardIQ and comes from a manufacturing family, leads the company.

Total raised

$13M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2018