IVI is a Moscow-based video-on-demand platform targeting Russian-speaking viewers, offering licensed content and live-streaming channels for independent producers. Founded in 2010 by Oleg Tumanov, the company positions itself as a national streaming champion. Management says the new capital will be used to expand the platform’s content catalogue and to foster the creation of original programming. IVI emphasizes creating monetization opportunities for content producers and continuing to enhance service and user experience. The company has raised $434.7 million to date in equity and debt financing. ivi is one of Russia's largest OTT video-on-demand platforms. The company says it holds 42% of Russia’s licensed professional OTT VOD market, about twice the share of the second-largest player. Revenues reached approximately $63 million in 2018. ivi's core product is an on-demand streaming service serving Russian viewers. The company plans to use new capital to further accelerate growth and solidify its market-leading position, particularly by expanding its own content production. In support of those plans, ivi secured a $40 million funding round from a group of investors. Ivi.ru is an online streaming service that offers premium TV, feature and documentary films, cartoons and music videos licensed from major Hollywood studios, music majors, and European and Russian producers. The company says its catalog exceeds 65,000 titles. It reports more than 10 million monthly unique users watching over 50 million videos across its website and mobile apps, up from about 3 million visitors a year earlier. Ivi plans to use new funding to build out its technology and expand its content catalog, improve user experience, and extend distribution to multiple mobile platforms and smart TVs. Management says Russia is the primary market, with possible future expansion into adjacent former Soviet markets under consideration. The service faces competition from YouTube and Rutube and potential entrants such as Hulu and Netflix as Russian broadband adoption grows.

Total raised

$330M

Funding rounds

3

Latest round

Series D

Latest activity

May 2021