Janrain provides a customer identity management platform that allows companies to build a unified view of customers across devices by collecting profile data to power personalized marketing. The platform features social login, registration, customer profile data storage, customer insights, single sign-on, and engagement capabilities. Customers include Pfizer, AMC, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. The company said it will use new funding to expand the platform, including deeper analytic insight into user engagement. Janrain was founded in 2005 by Larry Drebes, who serves as CEO. The company has offices in Portland, London, Paris, and Redwood City, CA. Janrain develops an open, federated identity and social log-in management platform (including the Janrain User Management Platform, JUMP) that provides social login, profile data storage, registration and single sign-on. Its plug-and-play tools let visitors sign in with accounts from Facebook, Google, Twitter, Yahoo, LinkedIn and others, and publish activity back to social networks. The company has been a lead developer on OpenID and recently launched a one-click Facebook sharing mechanism. Janrain says revenue more than doubled in 2012 and that its platform now captures and stores 300% more unique social profiles per month than at the start of last year. It powers social log‑ins for 350,000 websites worldwide, including Philips, Channel 4, Dr Pepper Snapple Group, Universal Music Group and Mattel. CEO Larry Drebes says Janrain sees its future in the data collected from user log‑ins and in helping clients use that data to deliver personalized on‑site and in‑app experiences. The new funding will be used toward expansion and product development. Janrain is a provider of social identity management software-as-a-service that helps organizations increase acquisition and engagement by leveraging online users' social profiles. Its core solutions include social login, sharing to social networks, registration and social profile storage, plus analytics to measure and monitor social activities. Customers named in the article include MTV, Tribune, Meredith, AMC Networks, Rodale, HarperCollins, Dr. Pepper Snapple Group, Sears, Free People, Avis, Citysearch, Universal Music Group, Postmedia Network, Whole Foods, National Geographic and Kodak. The company raised $15.5M in financing and said it will use the funds to add resources and hire new employees across all existing functional teams. Janrain was founded in 2005 and is based in Portland, Oregon. The article does not report operating metrics such as revenue or user counts. JanRain develops RPX, a SaaS platform that enables websites to accept OpenID accounts (e.g., MySpaceID, Windows Live ID, Facebook, Google, Yahoo) for registrations and other activities. RPX also enables users to publish their activities on client sites to multiple social networks. The company is a founding member of the OpenID Foundation and positions itself as a commercial provider of online identity and authentication solutions rather than a non-profit. RPX is used on more than 170,000 websites, including Sears, Kmart, FOX News, Scout24, Universal Music Group and EMI Music. The product is offered in three flavors: a free version supporting up to six interface providers and basic profile data, plus two professional paid tiers with the cheapest starting at $100 per year. JanRain aims to turn OpenID deployment in enterprise environments into a viable business and is focusing on mass-market adoption by website publishers.

Total raised

$79M

Funding rounds

4

Latest round

Series D

Latest activity

Dec 2015