Jenfi provides revenue-based financing to online businesses, offering funding from $10,000 to $1 million with flexible repayment plans of three to 12 months. The company was founded in 2019 by Jeffrey Liu and Justin Louie and is based in Singapore. Since inception it has deployed more than $25 million in non-dilutive capital to about 600 companies, whose aggregate sales exceed $150 million. Jenfi differentiates via a proprietary risk assessment engine that integrates with accounting software, payment gateways, e-commerce platforms, marketplaces and advertising channels to continuously monitor borrowers. The firm has implemented a machine learning-assisted underwriting system and is adding local data integrations (including Haravan, KiotViet and most banks in Singapore, Vietnam and Indonesia) to improve credit decisions. Future plans include refining underwriting and risk capabilities, working with synthetic data, building a tech platform for third parties to use its scoring models, launching dynamic limits and an on-demand financing product for recurring ad spend. Jenfi provides revenue-based financing of up to $500,000 with flexible, target-based repayment plans and a flat fee, positioning itself as “growth capital as a product.” Founded in 2019 by Jeffrey Liu and Justin Louie, the company focuses on digital-native firms such as SaaS providers and e-commerce sellers and runs a fully online application process that can deliver financing in under 24 hours in some cases. Its proprietary risk assessment engine integrates data from bank accounts, accounting software (Xero, QuickBooks), payment gateways (Stripe, Braintree), e-commerce platforms (Shopify, Shopee, Lazada) and advertising platforms (Facebook Ads, Google Ads). Jenfi reports that the average customer saw compounded sales growth of ~26.5% over three months, 60% over six months and 156% over 12 months; aggregate sales across its portfolio exceed $30 million. The company previously raised $25 million in debt financing from San Francisco-based Arc Labs and aims to deploy $15 million by July 2022. Part of the new funding will be used to build additional integrations and automated analytics and to expand tools and services beyond financing to help portfolio companies grow. Jenfi offers growth-focused financing to small and medium businesses in Southeast Asia, lending directly or issuing a virtual Jenfi Mastercard for purchases. The company funds marketing-driven growth and takes a percentage of future revenue rather than imposing fixed repayment schedules. Jenfi partners with marketing agencies and services to help borrowers optimize alternative marketing channels, while avoiding becoming a direct service provider. Founders Jeffrey Liu and Justin Louie launched the business from a base in Singapore and are positioning marketing growth as their initial product focus. Since launch last year the startup has onboarded 50 borrowers and lent SGD$600,000 to date. Jenfi is currently going through Y Combinator and plans to expand to additional geographies and broaden its product offering over the next two years.

Total raised

$15M

Funding rounds

4

Latest round

Series B

Latest activity

May 2023