Jiji operates a pan-African digital classifieds marketplace enabling transactions across categories from real estate to car and electronics sales. The Nigeria-based platform is present in Ghana, Uganda, Tanzania and Kenya and reported two million listings and eight million unique monthly users in 2018. Its top categories for revenue and listings are vehicle sales, real estate and electronics (mainly mobile phones). Jiji estimates an addressable market of 400 million people across its operating countries and could layer on services such as finance and payments in the future, though it intends to focus on its core classifieds business for the next three to five years. To ensure listing quality Jiji uses automated and manual verification, estimates fraud listings at less than 1%, and employs a data-control officer for data-protection verification. The company acquired OLX assets in Nigeria, Ghana, Kenya, Tanzania and Uganda earlier in the year and plans to use recent funding to increase buyers, sellers and transactions and to upgrade platform listing and real-estate matching capabilities.

Total raised

$21M

Funding rounds

1

Latest round

Series C

Latest activity

Dec 2019