Radiohead Brands is the maker of Jimmy's Cocktails and Sparkling Mixers and has recently expanded into energy drinks with its 'Hustle' product. The company says it served over 12 million drinks in FY'23 and is building a portfolio of premium beverage brands. It positions itself to leverage an established route-to-market and a capability to build brands quickly and frugally. Radiohead plans to enter several new categories that it says are untapped by beverage majors and to dominate the premium energy-drinks segment. The company aims for an INR 100 crore revenue run-rate by next year and aspires to reach an INR 1,000 crore revenue company within the decade. Radiohead is Gurgaon-based and was founded in 2019; it has closed a Pre-Series A round totalling INR 35 crore. Jimmy's Cocktails manufactures and sells low-calorie, non-alcoholic spirits mixers. Founded in 2019 by Ankur Bhatia and Nitin Bhardwaj, the Gurugram-based startup served over six million cocktails in 2022. It raised Rs 14 crore in a bridge pre-Series A round led by Roots Ventures. 7Square Ventures, several startup founders via an AngelList led by Vishesh Khurana and Varun Alagh, and existing investors Keki Mistry, Vidur Talwar and Anirudh Somani also participated. The company plans to use the funds to expand its geographical footprint in India and international markets, invest in brand awareness and launch new SKUs. The financing is intended to support the startup's growth and product expansion.

Total raised

$3M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2023