Prath Ventures
Vios Tower, 4th Floor, New Cuffe Parade, Wadala, Off Eastern Express Highway, Sewri - Chembur Rd, Mumbai, Maharashtra, 400012, India
Overview
Prath Ventures operates as an early-stage venture firm that that invests in Digital Consumer Businesses and their Enablers.
- Total investments
- 7
- Lead investments
- 5
- Investments · 12mo
- 2
- Active investors
- 4
Investment portfolio
- Kroslo
Led · Seed · Aug 2026
Kroslo was founded by Pranav and Aastha to address everyday cooking frictions identified through more than 500 customer interviews. The company’s flagship product, Tironox, is described as 50% lighter than traditional cast iron while being naturally non-stick, rust-free, and scratch-resistant. The founders positioned Tironox as a healthy alternative to worn non-stick coatings that can leach PTFE and PFOA. The team emphasized a customer-centric design approach in product development. The company announced a seed raise to support its early-stage growth, though no revenue, user metrics, or specific growth plans were disclosed.
- Happi Planet
Participated · Equity · Oct 2025
Happi Planet is a fast-growing FMCG company focused on sustainable home-care solutions, including laundry detergents, kitchen cleaners, and surface disinfectants formulated with non-toxic, skin-safe ingredients. The brand emphasizes eco-friendly practices, using 100% recycled PET bottles for all packaging. Over the last 12 months, the company reported a 15× jump in overall growth while scaling marketing spend 6×, yet maintaining efficient operations and profitable unit economics, according to its founders Nimeet Dhokai and Mayank Gupta. The latest capital will be deployed to widen product categories, strengthen the team, and build brand visibility. Management highlights that growth to date has been achieved with strong operational efficiencies and positive unit economics, underscoring the viability of its business model. Happi Planet is positioning itself to capture a larger share of India’s home-care market by expanding both its product portfolio and distribution footprint.
- Nothing Before Coffee
Led · Series A · Aug 2025
Founded in 2017, Nothing Before Coffee (NBC) has built a vertically-integrated, youth-oriented coffee business that sources beans from Chikmagalur, roasts in-house in Jaipur, and distributes via a central warehouse. The company runs more than 100 outlets across 39+ cities in 12 Indian states, all of which are EBITDA positive, supported by 65% gross margins and 28% EBITDA margins at mature stores. Its signature product, the “Shrappe” (Shake + Frappe), and sub-₹100 hot coffee pricing underpin a mass-premium positioning that differentiates it from international chains. NBC operates primarily under a COCO (Company Owned, Company Operated) model and plans to expand to 160 stores by December 2026 and 400 stores by 2029. Future growth initiatives include a Super Coffee Pass subscription, app-driven engagement, new beverage variants, and community-centric in-store activations. The business’ profitable unit economics and disciplined expansion strategy aim to make it India’s most loved coffee café brand.
- Aukera
Participated · Series B · Aug 2025
Aukera designs and sells lab-grown diamond jewellery through company-owned retail stores. Founded in 2023 by Lisa Mukhedkar and Kumar Saurabh, the company has rapidly expanded its retail footprint from 13 stores to 35 stores over the past year. Aukera has entered new markets including Pune, Lucknow, Dehradun and Visakhapatnam while maintaining presence in Bengaluru, Hyderabad and Delhi NCR. The company is backed by investors including Peak XV Partners, Fireside Ventures, Sparrow Capital, Prath Ventures and Alteria Capital. Its recent fundraising activity includes a $15 million equity round led by Peak XV Partners and the current Rs 90 crore round led by Alteria Capital. Aukera plans to use the fresh capital to grow its store network, bolster omnichannel operations, and invest in product development and talent.
- Littlebox
Led · Equity · Aug 2025
Littlebox is a direct-to-consumer ultra-fast fashion brand launched in June 2022 that targets Gen Z shoppers with frequent, trend-led drops. The company operates from Guwahati and runs a 40,000 sq ft facility in Noida, introducing ~100 new SKUs every week. Its supply chain is built around a proprietary demand-forecasting algorithm that enables a 25-day stock cycle, reducing dead stock and improving margins versus typical 60–120 day inventory models. Littlebox was fully bootstrapped and has been EBITDA-positive since inception prior to this fundraise. The business plans to deploy capital to deepen product verticals, enhance UI/UX, upgrade logistics and packaging, improve customer experience, and scale marketing to accelerate growth. The brand also gained national visibility after securing deals with all five investors on Shark Tank India Season 3, which the founders cite as validation of product-market fit and operations.