Josh Wood is a London-based direct-to-consumer hair color brand founded by celebrity colorist Josh Wood. The company sells hair coloring kits, root concealers, color-specific shampoos and conditioners, and an add-in product called Shade Shot Plus that creates individualized highlights. Josh Wood has existing retail distribution via a partnership with Boots, which sold about 240,000 products in the first year and helped spark Boots’ first hair-color category growth in over a decade. The at-home hair color market is large (about $20 billion annually), and the product is positioned to address widespread consumer fear of “box color” by delivering more natural, bespoke results. With the new funding the company plans to build technology — including computer vision and machine‑learning color-finding tools and online consultation experiences — and is hiring technologists to develop those capabilities. The business intends to grow primarily through digital channels while complementing brick-and-mortar retail, and is focused on product quality and hair care rather than subscription sales.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2019