Joyus is a direct response online video network led by Founder & CEO Sukhinder Singh Cassidy that produces and distributes premium lifestyle video content for women. Its content is published across the Joyus Network, including Joyus.com and partner sites such as People, AOL, Real Simple, Hearst, Hollywood Life, CenturyLink and Verizon. The network showcases more than 500 brands daily across beauty, fashion, health and lifestyle categories. Joyus monetizes its video content directly through commerce, integrating brand showcases into video programming. The company plans to use new funding to invest in product and engineering and to expand distribution for its video network. Recent executive additions include David Lazar (President & Chief Customer Officer), Kathy Samuels (Chief Content Officer), Jennifer Sharp (VP of Partnerships), Sandra Szahun (Head of Sales and Branded Content) and Jonathan Hoeh (VP of Operations). Joyus is a San Francisco, CA-based video shopping company led by Sukhinder Singh Cassidy. It provides a platform to help shoppers discover goods via short-form videos, with a team of curators led by Gina Pell who share apparel, beauty and lifestyle finds each week and demonstrate how to use them. Each item featured is available for sale for a limited time through the company’s exclusive video sales platform. Users can share videos with friends on Facebook and Twitter. The company raised $11.5m in its second funding round and is actively hiring. Joyus previously raised $7.9m in a first round in August 2011. JOYUS launched in public beta as a video sales platform designed to help brands engage with customers and sell products online. Each week the company’s curators share apparel, beauty and lifestyle items that are available for sale for a limited time through the platform. The company was founded in January 2011 by Sukhinder Singh Cassidy, a former Google executive, and is based in Palo Alto, CA. Its management team includes Co-Founder and VP of Product Diana Williams, Chief Curator Gina Pell, and CTO and VP of Engineering Sin Mei Tsai. JOYUS has closed a $7.9M first round of funding to support its public beta and growth.

Total raised

$43M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2015