July Systems is a provider of a cloud mobile application platform that gives technical business users, marketers, creative teams and developer organizations tools to build, manage and update live mobile services in real time. The platform supports mobile applications across the full spectrum of devices and platforms. The company counts customers including ESPN, Toys R Us, Intel, Unilever, CBS and the NBA. Led by CEO Rajesh T.S. Reddy, July Systems operates from New York, Los Angeles and Bangalore. The company closed a $15M equity funding round and said it will use the capital to accelerate its product roadmap, boost sales and increase market awareness globally. The financing is intended to support product development and broaden commercial reach. July Systems developed a cloud-based mobile platform designed to allow customers worldwide to build, manage, market and monetize rich mobile experiences. The company serves global brands including ESPN, CBS Sports, NBA, NFL, Turner Broadcasting, NBCU, Univision, Sports Illustrated, Wall Street Journal and Disney. It has offices in Los Angeles, New York, Atlanta, Bangalore, Mumbai and Kuala Lumpur. July Systems was founded in 2001 and is led by founder and CEO Rajesh T.S. Reddy. The company received a follow-on investment from Intel Capital and intends to use the proceeds to invest in technology, operations and to expand its team. Other backers include Sequoia Capital and Footprint Ventures. July Systems develops turnkey managed mobile data services and service-delivery software that help service providers and wireless operators deploy next-generation mobile data services with minimal infrastructure investment and rapid time-to-market. The company operates a Global Product Center in Bangalore and maintains a presence across Europe, North America and Asia, with corporate headquarters in Santa Clara, California. Founded in 2001, July focuses on product management, marketing and finance activities distributed across low-cost, high-talent geographies. The company says its solutions target portals, content publishers and aggregators, media and brand owners, MVNOs and telecom operators. The new funding will be used to expand July’s multi-discipline product team in Bangalore and to strengthen global sales and marketing efforts. July positions its technology and team as enabling customers to deploy profitable mobile services while minimizing operational investments.

Total raised

$25M

Funding rounds

3

Latest round

Equity

Latest activity

Feb 2012