JustFab is an online fashion styling service and lifestyle brand that offers members a personalized shopping membership. Members receive monthly customized selections of shoes and handbags along with JustFab essentials such as denim and sunglasses. The service is led by Creative Director Kimora Lee Simmons and provides clickable style boards, fashion tips, and access to a team of personal stylists and fashion consultants. JustFab presents members with curated outfits and a celebrity-style experience through its membership platform. Financially, the company has secured outside capital, most recently raising $85 million in a financing led by Passport Special Opportunity Fund with participation from existing investors Matrix Partners and Shining Capital. The company is based in El Segundo, CA. JustFab operates a subscription commerce model where members are charged $39.95 per month for a monthly item (or can buy à la carte) across footwear, accessories, kids’ clothes and apparel. The company reports 35 million users globally, including over 3 million users in Western Europe and adding about 400,000 members per month in that region. It has expanded internationally both organically and via acquisitions such as Fab Shoes and FabKids, and recently merged with ShoeDazzle. The new funding will be used to accelerate international growth in Asia, Western Europe and potentially Australia, and may be deployed for further acquisitions or opening offices. JustFab says it will launch a new product category before year-end and expects the newly-merged company to be profitable by next year. The company has faced some controversy over subscription-charge transparency but continues to pursue scale and global brand building. JustFab operates an online fashion styling and membership service that delivers personalized selections of shoes, handbags, jewelry, denim and other accessories to members. The company combines subscription and pay-as-you-go pricing, with VIP members able to purchase items for $39.95 and access free shipping and style consultants. JustFab reports more than 6 million members and emphasizes high personalization via a style panel and community features. The company is pursuing aggressive international expansion, rapidly acquiring users in Germany and Canada and planning a UK launch in September 2012 with additional European markets by the end of Q1 2013. Management plans to use new capital to expand into additional fashion categories requested by members and to provide cash flow for future acquisitions. JustFab is headquartered in El Segundo, CA and is part of the Intelligent Beauty incubator ecosystem. JustFabulous operates a monthly subscription-style boutique: members input style preferences and receive a personalized selection of shoes and handbags each month, with styling advice and outfit recommendations. All items are created and branded by JustFabulous, priced at $39.95, and sourced directly from manufacturers; the company compares product quality to brands like Steve Madden and Nine West. The site has grown rapidly since being incubated by Intelligent Beauty in March 2010, reporting over 2.5 million members (nearing 3 million) and $3 million in monthly revenue, up from $500,000 monthly a year prior. JustFabulous is on track to sell 1.5–2 million handbags and shoes in the coming year. The company is expanding its assortment into denim, jewelry, and sunglasses and plans international expansion. It also intends to curate celebrity- and stylist-led selections as part of its growth strategy.

Total raised

$234M

Funding rounds

4

Latest round

Series D

Latest activity

Aug 2014