Just Spices is a German direct-to-consumer spice brand with two main product lines: Spice Mixes and IN MINUTES. IN MINUTES, launched in 2018, is a recipe-driven offering of 27 "fix" meal preparations that pairs a recipe with a spice mix and a few fresh ingredients. The company uses sales and customer feedback data to develop new blends and has built a vibrant digital community of home cooks. More than 60% of its sales are generated online and it claims to be one of the most followed spices brands in Europe. Just Spices invests in content, operating an in-house studio and producing podcasts to drive customer acquisition and product development. Co-founder and CEO Florian Falk says the company aims to become the world’s largest lifestyle spice brand.

Total raised

$14M

Funding rounds

1

Latest round

Series B

Latest activity

Jan 2020